We were tasked with creating a comprehensive media campaign for the "Adelante Scholars" program, a scholarship initiative aimed at students who postponed college due to the COVID-19 pandemic. Our approach began with the development of a distinct logo that encapsulated the program’s mission of moving forward (“Adelante”). We then designed a suite of promotional materials, including fliers and pamphlets, to effectively communicate the program's benefits to prospective students and their families.
To maximize outreach, we launched targeted social media ads and produced compelling TV commercials that highlighted the opportunity to return to education through the Adelante Scholars program. Our media buying strategy ensured that the campaign reached the right audiences across multiple platforms, driving awareness and applications. The result was a highly successful campaign that connected with students and reignited their educational aspirations.